Founder & CEO Alyssa Cappello

She's Yar Lash & Beauty Bar is a company founded on the empowerment of women and the enhancement of their natural beauty. Founded by Alyssa Cappello in 2014, starting out traveling to each client with all her supplies in tow she maintained the dream of one day opening her own studio, that dream came to fruition in 2019 when she officially opened an LLC under She’s Yar Lash & Beauty Bar by Alyssa Cappello. Now with 4 dynamic and unique locations offering Facial Treatments, Waxing, Make-up, and the paramount service of Lash Extensions in the Capital Region, She’s Yar is ever-expanding.

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