Life is Good celebrates the power of optimism through its unique products, community connections, and commitment to spreading positivity. Since opening in 2014, Life is Good – Portland has embodied this mission, bringing its vibrant energy to the heart of Portland, Maine, a city known for its positivity and good vibes. Located at 428 Fore Street, this shop invites you to immerse yourself in a world of optimism, featuring thoughtfully designed apparel and accessories that inspire joy and resilience. Stop by to explore the 27-year history of the Life is Good brand and its mission-driven Playmaker Project while finding styles perfect for everyday adventures. Whether you're shopping for yourself or a loved one, Life is Good – Portland is your go-to destination for positivity-infused gear.

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