Fish and Bone
Cats love fish, and dogs are crazy for bones. The fish and the bone in our name stand for natural foods that cats and dogs crave, and thrive on. They first emerged in the logo of our original store, Fetch, in 1999, almost 13 years ago. Either Mary Anne thought of it, or Kathy asked her to draw in a fish and bone, but in any case, it's always felt perfect. Fetch opened its doors in Portland, Maine, in 2000, and as it evolves, its primary inspiration is still providing natural diets for cats and dogs.
Fast-forward ten years. Fetch has moved from a tiny storefront on Munjoy Hill to a big space on Portland's waterfront and has grown into an institution and a destination for pet lovers. It's been named 'Best of Portland' for 11 straight years. Which isn't to say it's been easy. It's 2009, and the dust has just settled on a trademark battle with the former behemoth catalog and website Fetchdog. Kathy gets the first tax refund in her history of self-employment, learns how to say "I would like to rent a bicycle" in Spanish, and takes a break. In Spain and France, it was clear that people there are also crazy for their pets. Cats blink slowly at you from almost every window, doorway and alley in Barcelona, and the French, we all know, are mad about their dogs. Parisians bring them into cafes, where they mind their manners under tables loaded with steak-frites (sacre bleu!).