We've been family-owned and operated since 1968. We carry the highest quality designer frames and have the largest selection of frames in the Pioneer Valley. Our highly knowledgeable staff will help you select the right frame for you. We also have a large selection of sunglasses to fit everyone’s personal style and needs. And if you need lenses, we work with the highest quality lenses available. Our in-house lab does all the edging of the lenses which allows you to receive your glasses in a more timely fashion. We specialize in progressive lenses, as well as single vision, bifocals, trifocals, transition lenses, and anti-reflective coatings.

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