Nantahala Outdoor Center provides adventure for all ages and experience levels in the Southeast! Shop at NOC Gatlinburg, nestled at the entrance of Great Smoky Mountain National Park, carrying three floors of outdoor gear, local goods and gifts, apparel and footwear from top brands like The North Face, Patagonia, Altra, and more. NOC has everything needed to enjoy an adventure into the Smokies, whether you are just passing through or staying for a while.

NOC Gatlinburg is more than just a store, it’s an experience! While shopping, guests can enjoy walking across the second floor swinging rope bridge, crawl through a kid-friendly “bear cave”, relax beside a giant fireplace, and even ascend the 25-foot climbing wall.

Plan your Smokies adventure with NOC! Our Guides are highly trained in selecting the right hiking and camping gear, helping you plan local and guided hikes, even booking an NOC guided rafting trip on the local Upper or Lower Pigeon River. Offering spectacular views and just enough splashes, a visit to the Smokies is never complete without a paddle on the Pigeon! 

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