NOC’s 18,000 square-foot flagship store sits at the downtown Gatlinburg entrance to Great Smoky Mountains National Park. NOC Gatlinburg carries everything necessary to enjoy excursions into the Smokies including our signature “gifts, gear and guidance.”

The in-store shopping experience is unique and fun, boasting a swinging rope bridge, a kid-friendly bear cave and a giant fireplace for warming up on cool days. We also help guests plan whitewater rafting and other guided Smokies outdoor adventures in-store.

NOC Gatlinburg features two levels of outdoor apparel for hiking, camping, running and casual living with brands like The North Face, Patagonia, Keen, Chaco, Columbia, Teva, Altra and more. 

Patagonia

The North Face

Mountain Hardware

Keen Footwear

Merrell

Osprey

Columbia

Chaco

Altra

NOC Gatlinburg also provides a large selection of vacation essentials like shoes, sandals, swimsuits, sunglasses, hats, jackets, coats, gloves, and local goods for souvenirs and gifts. 

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